We are delighted to announce the launch of Ascend Media, a new kind of luxury media brand created for global luxury brands and the specialists who serve ultra-high-net-worth clients.
Built on the strength of our legacy titles, Ascend brings together crafted storytelling, intelligent use of AI and modern digital platforms to better connect luxury audiences with the ideas, experiences and brands that matter to them. At its heart, Ascend Media stands for three things: stories that move people, technology that quietly works in their favour and insight that helps our partners reach the right individuals, in the right way.
“Ascend Media was born from a simple insight: luxury media had a technology problem, and media technology had a luxury problem.”
Ascend Media is built on a collection of market-leading brands with deep credibility in the luxury and UHNW space. Elite Traveler, Spear’s and The World of Fine Wine are long-established publications with global reach and influence among private clients, advisers and tastemakers. They will soon be joined by The World of Fine Spirits, extending our authority into the world of high-end spirits and strengthening our offer to luxury partners.
“Ascend Media isn’t inheriting the old world of media, we’re building the new one,” said Sam Hall, Managing Director. “Our ambition is to create intelligent platforms and cultural brands that reflect how media should work: powered by technology, crafted by experts, and driven by purpose.”
At the heart of Ascend’s vision is a commitment to AI-enabled innovation, where intelligent systems enhance creativity rather than replace it. The group is developing a suite of platforms that personalise audience journeys, streamline editorial workflows and unlock its archives in new ways, turning previously static content into timely, engaging pieces that inform our readers and deliver real value for partners.
This technological infrastructure sits alongside a network of leading editors, writers, designers and engineers, each a specialist in their field and united by the belief that precision and craft define real quality. Together they are shaping a new kind of media company, where editorial authority, audience insight and human creativity work in perfect alignment. Ascend Media operates with a global outlook, designing experiences that are truly intelligent, considered and useful to the luxury community. Ascend Media’s goal is not to adapt to the future, but to define it.
