Ascend Media has officially launched, a bold new force in the future of media. Built from the ground up to lead the next generation of storytelling, Ascend combines world-class journalism, intelligent design, and cutting-edge technology to create a new model of modern media.
Unbound by legacy structures or outdated systems, Ascend Media was founded on a single principle: that excellence, intelligence, and innovation should coexist and not compete. The company brings together a portfolio of global luxury brands, including Elite Traveler, The World of Fine Wine, Spears, and The World of Fine Spirits, each reimagined for an era where content, technology, and audience understanding are seamlessly connected.
“Ascend Media isn’t inheriting the old world of media,,we’re building the new one,” said Sam Hall, Managin Director. “Our ambition is to create intelligent platforms and cultural brands that reflect how media should work: powered by technology, crafted by experts, and driven by purpose.”
At the heart of Ascend’s vision is a commitment to AI-enabled innovation, where intelligent systems enhance creativity rather than replace it. The group is developing a suite of platforms that personalise audience journeys, optimise journalistic processes, and bring previously static archives to life — turning legacy content into dynamic, living ecosystems.
This technological infrastructure is matched by a network of the world’s leading editors, writers, designers, and engineers, each a specialist in their field, united by a belief that precision and craft define true quality. Together, they are building a new kind of media company: one where editorial authority, audience intelligence, and human creativity work in perfect alignment. Ascend Media operates at the intersection of innovation and artistry, designing experiences that are intelligent by design and global in ambition. Its goal is not to adapt to the future, but to define it.
